Sales Event Coordinator

ABOUT US

Dilawri Group of Companies is Canada's largest automotive group, representing over 35 brands at more than 80 franchised dealerships.  We are dedicated to providing exceptional customer service and fostering a culture of innovation and excellence.  Join our team and become part of an organization that values people, performance, and community.

ABOUT THE ROLE

We are seeking a highly organized and energetic Sales Event Coordinator to plan, execute, and manage high-impact sales events for automotive dealerships across the Calgary area. This role plays a key part in driving showroom traffic, boosting vehicle sales, and ensuring seamless event execution from planning through post-event reporting.

The ideal candidate thrives in a fast-paced sales environment, has strong communication skills, and understands the automotive retail landscape.

Key Responsibilities:

• Plan, coordinate, and execute dealership sales events, promotions, and marketing campaigns

• Work closely with dealership management, sales teams, and external vendors to ensure event success

• Coordinate event logistics including scheduling, staffing, signage, displays, and promotional materials

• Support on-site event execution, ensuring a professional and high-energy customer experience

• Track event performance, sales results, and customer engagement metrics

• Assist with lead management, follow-ups, and post-event reporting

• Ensure all events align with dealership branding and manufacturer guidelines

• Manage multiple events simultaneously while meeting deadlines and sales targets

ABOUT YOU

• 1–3 years of experience in event coordination, sales support, or automotive retail (automotive experience preferred)

• Strong organizational and multitasking abilities

• Excellent verbal and written communication skills

• Comfortable working in a fast-paced, sales-driven environment

• Professional, confident, and customer-focused demeanor

• Ability to work evenings and weekends as required for events

• Valid driver’s license and reliable transportation (Calgary area travel required)

What We Offer:

• Competitive salary and benefits package

• Opportunities for career growth and development

• A supportive and inclusive work environment

If you are searching for an opportunity to grow your career while adding value to our team - this role is for you. We invite you to submit your resume, in confidence, for our review and consideration.

Dilawri Group of Companies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.