Regional Sales Event Specialist

What You'll Do

As our Regional Sales Event Specialist, you'll play a key role in improving dealership performance by developing teams, leading sales initiatives, and coaching employees to achieve measurable results.

Your responsibilities will include:

• Lead high-impact sales events across multiple Ontario dealerships.
• Coach Sales Consultants, BDC teams, Finance Managers, and dealership leadership on proven sales strategies and best practices.
• Develop and execute outbound sales campaigns designed to increase appointments, showroom traffic, and vehicle sales.
• Deliver engaging sales training focused on call handling, objection management, appointment setting, CRM best practices, and customer experience.
• Provide real-time coaching through observation, role-playing, and performance feedback.
• Analyze dealership performance using key metrics including outbound calls, appointments booked, show rates, closing ratios, and sales conversion.
• Partner with General Managers and Sales Managers to identify opportunities for growth and execute dealership sales strategies.
• Plan and facilitate daily kick-off meetings while maintaining enthusiasm and momentum throughout each sales event.
• Welcome customers during sales events, oversee registration, and ensure every customer receives an outstanding first impression.
• Support dealership teams throughout the sales process to maximize opportunities and deliver exceptional customer experiences.
• Travel regularly throughout Ontario to support dealership events and coaching initiatives.
• Perform additional duties as required.

What Makes You Successful

You're someone who enjoys helping others win and believes coaching is one of the most powerful drivers of sales success.

You bring:

• A passion for automotive sales and customer experience.
• The confidence to coach and motivate high-performing sales teams.
• Strong leadership skills with the ability to inspire accountability and results.
• Excellent communication and presentation skills.
• A high-energy, positive attitude that motivates those around you.
• Strong organizational and time management skills.
• The ability to quickly build credibility and relationships with dealership leadership and frontline teams.
• A results-oriented mindset focused on continuous improvement and measurable performance.

Qualifications

• OMVIC Certification is required.
• Minimum 3 years of automotive sales, finance, BDC, or dealership leadership experience.
• Previous experience as a Sales Manager, BDC Manager, Internet Sales Manager, Sales Trainer, or other dealership leadership role is strongly preferred.
• Proven ability to coach, mentor, and improve sales performance.
• Strong understanding of CRM systems, appointment generation, and dealership sales processes.
• Demonstrated ability to analyze performance metrics and identify coaching opportunities.
• Excellent negotiation, communication, and interpersonal skills.
• Comfortable presenting to groups and facilitating meetings.
• Willingness to travel frequently throughout Ontario.
• Valid driver's licence with a clean driving record.

Why You'll Love This Role

• Make a measurable impact across multiple dealerships.
• Work directly with dealership leadership and executive teams.
• Coach and develop some of the industry's top sales professionals.
• Every week is different, with exciting sales events and dealership visits.
• Enjoy autonomy while working within a collaborative regional leadership team.
• Competitive compensation with uncapped earning potential.
• Grow your career with Canada's largest automotive group.

Benefits

In addition to working alongside some of the industry's most talented professionals, we offer:

• Comprehensive health and dental benefits
• Employee Assistance Program
• Discounted employee vehicle purchase program
• Ongoing coaching, training and professional development
• Employee social events
• Career advancement opportunities across our dealership network

We know that great candidates don't always meet every qualification listed above. If you're passionate about coaching, sales, and helping teams succeed, we encourage you to apply.

Discover Dilawri

Build your career with a company driven by excellence, integrity, innovation, and people.

We look forward to hearing from you.