Marketing Strategist
Looking for a great opportunity to work in Canada’s largest Automotive
Group? Join the Family today, the Dilawri Lifestyle is waiting for you!
Job Summary
Reporting
directly to the Marketing Manager, BC Region, the Marketing Strategist is
responsible for managing, developing, and executing all initiatives related to
increasing customer retention and sales (Sales, Service, Parts) for select BC
Region dealerships. As the primary point of contact for those stores/brands, this
role involves collaborating with internal and external stakeholders to develop
and execute effective yearly marketing plans, monthly tactical campaigns,
experiential/sponsorship requirements, digital updates, social media
strategies, and other ad hoc tasks.
Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri and OEM-mandated brand-compliance requirements. The position requires attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.
Duties and
Responsibilities
·
Act as the day-to-day
marketing contact for appointed BC Region Dealerships
·
Develop &
execute yearly marketing plans for each dealership
·
Align with each
dealership’s General Manager on monthly vehicle priorities and promotions; brief-in
appropriate creative executions for sales & service
·
Manage and/or
execute all experiential/sponsorship requirements
·
Review
analytics and & reporting and provide insights to relevant stakeholders
·
Manage
traditional and ethnic media buys (e.g., print, radio)
·
Manage
budgets, invoices, & coop
·
Manage social
media accounts & reporting
·
Perform
monthly dealership audits (in-store experience & websites)
·
Maintain
clear lines of communication with National Marketing about, e.g., store-level
activations, new partnerships, donations, etc.
· Miscellaneous dealership support
Secondary
·
Provide
professional customer service and support to all stakeholders
·
Follow
established company policies and procedures
·
Participate
in meetings and training, as required
· Follow Health & Safety Program and observe provincial Occupational Health & Safety regulations
Qualifications
Education
·
Post-secondary
education in Marketing, PR, or related subjects
Skills
- Keen understanding of marketing best practices
- Experience in writing copy for a wide range of purposes
- Experience creating, publishing, and delivering content for targeted audiences, including through online platforms and email campaigns
- Familiarity with the process of developing and posting content for social media channels (e.g., Instagram, Facebook, LinkedIn, YouTube)
- Knowledge of and experience in SEO, Google Ads
- Experience with partnership activations, including events
- Able to multitask and prioritize projects effectively in a fast-paced environment
- Flexible team player, multitasker, and creative problem-solver
- Strong attention to detail
- Proven ability to be a team player, relationship builder, and company representative
Experience
- Three (3) years of marketing, PR, or related experience
- Automotive/dealership retail experience is an asset
Advantages of the Dilawri Lifestyle:
- Fiirst hand mentoring from auto industry leaders
- Innovative, exciting work environment
- Employee discounts on vehicle purchases and leases
- Employee discounts on service and parts
- Career growth opportunities
- Competitive compensation
- Generous benefit package
- Exclusive Dilawri offers
- A true Family culture
Dilawri Group
of Companies is Canada’s largest automotive group with 75 + franchised dealerships representing
35 + automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and
British Columbia and Washington D.C. Privately
owned and operated by the Dilawri family since 1985, the company continues to
expand its footprint in Canada, building on its history of excellence in the
automotive industry. With more than 4,000 employees, Dilawri Group of Companies
is proud to offer exceptional products and customer service in every
dealership.
Dilawri Group
of Companies is not only a leader in the automotive industry, it is also a
leader in the communities it serves, having established The Dilawri Foundation
in 2002. The Dilawri Foundation has contributed tens of millions of dollars
throughout Canada supporting a variety of charitable causes.
Go to our website to see more about our company and the many reasons why you will want to work for us!